Scale Small Business Marketing Productivity for Better Business Flow

Steve O'ConnorBusiness Operations, Marketing, Small Business MarketingLeave a Comment

Complex marketing strategies are becoming a thing of the past. Simplify your strategies to disseminate information faster, increase your small business’s productivity, and boost your online presence to continue to succeed in 2015.Effectively scaling your small business’s marketing productivity can give you insight into what strategies need to be changed, which ones are working, and which ones show promise. In today’s world, small business owners like you have many tools and technologies that can help automate certain aspects of your marketing strategies. Now, more than ever, online and social media presence dominates your customers’ perceptions of your business.

In addition, the way your employees interact with their networks outside of your inner circle reflects directly back to your company, so you want to make sure that everyone in every outlet is using the same message: your message. Gabrey Means and Cassie Hughes of Entrepreneur discuss how branding impacts your business flow and state, “The irony at many companies, external and internal communications operate in independent silos. So that more often than not employees learn about new campaigns at the same time they are released to the rest of the world, if not later, without any additional context.” This presents a huge missed marketing opportunity in not matching the messages from inside and outside your company. Means and Hughes encourage small business owners to make their employees ambassadors of their company by wowing them, involving them, and recognizing them.

Ways to Simplify Content Marketing

Global social media and content marketer Gerry Moran posted an article in Marketing Think discussing the need to simplify content marketing in 2015. He states, “Sales, marketing, and content creation have converged. The sooner we simplify and innovate the convergence, the sooner we catch our customers’ attention to deepening the relationship. Moran offers some tips to simplify your content marketing:

  • Be open to reinventing your marketing approach completely.
  • Tear down internal silos to focus on the big picture. Moran notes that department silos are “complex and stunt innovation” and that marketers need to focus on long-term strategic thinking.
  • Create an efficient content creation supply chain.
  • Be ready to jump on real-time triggers to distribute the message.
  • Understand competitive activity inside and out.
  • Adopt and integrate social strategies vs. adding them in the end.
  • Listen, amplify, and connect to develop an audience.
  • There are many online tools at your disposal to help streamline the marketing process. Scheduling social media posts through Social Flow can only help your online presence. Brian Honigman of Entrepreneur noted, “Social Flow helps businesses manage the distribution of their social content by alerting a team when the company’s audience is discussing related topics to its core offerings and brand graph.” Similarly, Circulate.it allows a marketing team to prepare a newsletter to be sent out to all employees in a format that is easy to share on Facebook, Twitter, or LinkedIn with a number of post suggestions in order to spread the most recent news of your company to a wide audience in very little time. Simplifying your marketing strategy allows messages to be spread faster, amplifies your online presence, and aids in your company’s productivity.

There are many online tools at your disposal to help streamline the marketing process. Scheduling social media posts through Social Flow can only help your online presence. Brian Honigman of Entrepreneur noted, “Social Flow helps businesses manage the distribution of their social content by alerting a team when the company’s audience is discussing related topics to its core offerings and brand graph.” Similarly, Circulate.it allows a marketing team to prepare a newsletter to be sent out to all employees in a format that is easy to share on Facebook, Twitter, or LinkedIn with a number of post suggestions in order to spread the most recent news of your company to a wide audience in very little time. Simplifying your marketing strategy allows messages to be spread faster, amplifies your online presence, and aids in your company’s productivity.


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