Amazon is not only shaping how people shop online — more than 75 percent of US online consumers shop on Amazon most of the time — the retail goliath is changing how business owners supply their offices. Finding the right office space requires a great deal of work and effort: from weighing all the pros and cons of a location … Read More
Local SEO is a must for virtually all small businesses. While pretty similar to ‘regular’ SEO practices, targeting a local audience allows businesses to promote their products and services to customers in a specific area, in real time. Because connecting with the community is so vital for small business success, Google has developed a way for small businesses to stand … Read More
Chances are, you probably have a Gmail account. Yourname@gmail.com, right? Now, this is all well and good—perfect for emailing your friends, connecting to your Facebook account and signing up for promotional offers. But, it’s not really the appropriate communications channel for small business inquiries. For starters, your email address makes more of an impression than you might imagine. For example, … Read More
Much has been written about how small business can leverage digital tools and channels to communicate with customers and introduce the world to their brand. This short blog post isn’t meant to be a comprehensive study in digital, but can point out three critical items no business should ignore. Be Found Easily Content is King … Read More
While we don’t yet live in a cashless society, we are certainly on our way there. Credit cards heralded the beginning of the cashless revolution, with fast, secure and convenient digital payments following closely on their tails. For a small business looking to make money in store and online, the ability to accept credit card payments is essential. But how … Read More
Restaurant owners, like any small business owners, want to stay on top of the latest and best technological advances in their field. New research from the National Restaurant Association shows just how restaurant operators currently use technology in their restaurants and sheds some light on where owners want restaurant tech to go in the future.
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