How Google My Business Works for Owners

Steve O'Connor2018 Trends, Marketing, Small Business Marketing, Technology, UncategorizedLeave a Comment

Local SEO is a must for virtually all small businesses. While pretty similar to ‘regular’ SEO practices, targeting a local audience allows businesses to promote their products and services to customers in a specific area, in real time. Because connecting with the community is so vital for small business success, Google has developed a way for small businesses to stand … Read More

Why a Branded Email Domain is Critical for Your Small Business

Steve O'Connor2018 Trends, Business Operations, Business Plans, Fraud and Security, TechnologyLeave a Comment

Chances are, you probably have a Gmail account. Yourname@gmail.com, right? Now, this is all well and good—perfect for emailing your friends, connecting to your Facebook account and signing up for promotional offers. But, it’s not really the appropriate communications channel for small business inquiries. For starters, your email address makes more of an impression than you might imagine. For example, … Read More

Three Things Every Business Owner should Know about Digital Marketing

Steve O'ConnorBusiness Operations, Info, Marketing, Small Business Marketing, Small Business Trends, Technology, UncategorizedLeave a Comment

Digital Marketing Tools

Much has been written about how small business can leverage digital tools and channels to communicate with customers and introduce the world to their brand.  This short blog post isn’t meant to be a comprehensive study in digital, but can point out three critical items no business should ignore.     Be Found Easily     Content is King   … Read More

How to Set Up Credit Card Payments for Your Small Business

Steve O'Connor2017 Trends, Business Operations, Card Processing, Technology, Working Capital TechnologyLeave a Comment

Credit Card Processing

While we don’t yet live in a cashless society, we are certainly on our way there. Credit cards heralded the beginning of the cashless revolution, with fast, secure and convenient digital payments following closely on their tails. For a small business looking to make money in store and online, the ability to accept credit card payments is essential. But how … Read More

Is Your Business Battling Credit Card Processing Fees? Penalizing Your Employees Is Not the Solution

Steve O'ConnorBusiness Operations, Card Processing, Employee Management, Funding Options, Small Business Trends, TechnologyLeave a Comment

Credit card processing fees can be a confusing whirlwind for business owners, making the possibility of overpaying extremely likely. Researching and understanding what each provider has to offer puts you in control of how much your business will spend, the way your community views your establishment and employee satisfaction.