How Google My Business Works for Owners

Steve O'Connor2018 Trends, Marketing, Small Business Marketing, Technology, UncategorizedLeave a Comment

Local SEO is a must for virtually all small businesses. While pretty similar to ‘regular’ SEO practices, targeting a local audience allows businesses to promote their products and services to customers in a specific area, in real time. Because connecting with the community is so vital for small business success, Google has developed a way for small businesses to stand … Read More

Three Things Every Business Owner should Know about Digital Marketing

Steve O'ConnorBusiness Operations, Info, Marketing, Small Business Marketing, Small Business Trends, Technology, UncategorizedLeave a Comment

Digital Marketing Tools

Much has been written about how small business can leverage digital tools and channels to communicate with customers and introduce the world to their brand.  This short blog post isn’t meant to be a comprehensive study in digital, but can point out three critical items no business should ignore.     Be Found Easily     Content is King   … Read More

5 Reasons Why Most Small Businesses Fail

Steve O'Connor2017 Trends, Business Operations, Business Plans, Cashflow, Employee Management, Small Business Marketing, Small Business TrendsLeave a Comment

5 Reasons Businesses Fail

The Bureau of Labor Statistics indicates that 20.6 percent of businesses fail by year two, 30.7 percent by year three, 38.1 percent by year four, and 43.7 percent by year five. Pride can often cause emotional decisions that can be detrimental to the company’s success. But it is more than just pride that causes a small business to fail. Entrepreneurs … Read More

How to Make Current Employees Brand Advocates

John SchottBusiness Operations, Small Business Marketing, Small Business Trends, Women in BusinessLeave a Comment

A business’s best untapped resource for its brand is its own employees. They make up the faces that customers associate with a brand, whether negatively or positively. So, businesses should put their employees at the forefront of satisfaction efforts so they will want to become brand advocates. Build Brand Loyalty Building brand loyalty among employees isn’t an easy task and … Read More