How to Make Current Employees Brand Advocates

John SchottBusiness Operations, Small Business Marketing, Small Business Trends, Women in BusinessLeave a Comment

A business’s best untapped resource for its brand is its own employees. They make up the faces that customers associate with a brand, whether negatively or positively. So, businesses should put their employees at the forefront of satisfaction efforts so they will want to become brand advocates. Build Brand Loyalty Building brand loyalty among employees isn’t an easy task and … Read More

Small yet Responsible – Corporate Social Responsibility in Small Business

Steve O'ConnorSmall Business Trends, Sustainability, Women Owned BusinessesLeave a Comment

Small, yet responsible—you hear this in reference to children who show maturity beyond their age. This phrase can be applicable to small businesses too! Social responsibility, which is left if the ‘C’ is taken out of CSR, is relevant to one and all, be it a corporate or a citizen. This article explores what CSR means to small businesses and … Read More