The Daily Deal – Friend Or Foe Of The Small Business?

Steve O'ConnorCashflow, Funding Options, Marketing, Small Business Marketing, Small Business TrendsLeave a Comment

Groupon. LivingSocial. Gilt Groupe. There are few advertising options that garner as much praise and poison at the daily deal provider. They’re heralded as traffic generators in one breath, and small business destroyers in the next. What is their attraction? The most obvious benefit to the daily deal is traffic generation. Overall, almost 80 percent of daily deal traffic comes … Read More

Complaints – Average Businesses Ignore Them. Exceptional Businesses Don’t

Steve O'ConnorCustomer Service, Marketing, Women Owned BusinessesLeave a Comment

Customer reviews can make or break a business, especially when shared online on a public forum like Yelp, Tripadvisor , Twitter, or even Facebook. Almost 8 in 10 online Americans between the ages 18 and 64 agree that online reviews influence their purchase decision.  This all sounds exciting until your business gets negative press.

If You Build It, They Will Come…If They Can Find You.

Steve O'ConnorMarketingLeave a Comment

The key to a successful business is the ability to be found by your potential customers. There are two critical locations for which they search: the location where they can transact business, and the location where they can find out more information about your business and your solutions. Investing to ensure your business found can open doors to increased revenues, … Read More