After a harsh winter, same-store restaurant sales are seeing a rebound, although many still report traffic as a problem. Finding new ways to attract customers and drive restaurant traffic will help improve top-line growth and repeat business.
2014 has kicked off with some “game-changer” trends that could shoot your restaurant ahead of the competition. Find out more about these trends and how you can put them in place at your establishments.
The Saturday sandwiched between Black Friday and Cyber Monday has been dubbed “Small Business Saturday” since 2010. An initiative founded by, funny enough, one of the largest businesses in the US, American Express, Small Business Saturday sheds light on an absolutely critical part of the US economy: small businesses.
Groupon. LivingSocial. Gilt Groupe. There are few advertising options that garner as much praise and poison at the daily deal provider. They’re heralded as traffic generators in one breath, and small business destroyers in the next. What is their attraction? The most obvious benefit to the daily deal is traffic generation. Overall, almost 80 percent of daily deal traffic comes … Read More
Customer reviews can make or break a business, especially when shared online on a public forum like Yelp, Tripadvisor , Twitter, or even Facebook. Almost 8 in 10 online Americans between the ages 18 and 64 agree that online reviews influence their purchase decision. This all sounds exciting until your business gets negative press.
The key to a successful business is the ability to be found by your potential customers. There are two critical locations for which they search: the location where they can transact business, and the location where they can find out more information about your business and your solutions. Investing to ensure your business found can open doors to increased revenues, … Read More